So did I know it was going to work? Yeah, but I had no idea it was going to be this massive… Everything in my life has been about sound and making music, so Beats represents just that.Ĥ. I know that people really care about the way their music sounds. I didn’t know it was going to be at this magnitude. I knew people were going to dig it, but I didn’t know it was going to be this big. In an interview with Time magazine, Dre spoke on the impact that Beats has had on his career: The duo eventually sold Beats to Apple Music in 2014, and with a price tag of $3.2 billion, enabled Dre to tripled his net worth in the span of three years. Iovine also forged an equity deal with Universal Music Group that allowed him to insert Beats headphones into almost every Interscope music video– allowing him and Dre to take home an additional $400 million in the process. With endorsements from athletes like LeBron James, as well as numerous product placements, Beats quickly became the ubiquitous speaker and headphone brand for the genre. The resulting partnership have made for one of the most lucrative collaborations in hip-hop history, according to Forbes magazine. He Sold Beats to Apple Music for $3.2 Billion in 2014Īpple takes a bite of Dr Dre's beats Beats Electronics looks set to turn Dr Dre into a hip-hop billionaire after reports of a $3bn sale to Apple.Sign up for Snowmail, your daily preview of what is on Channel 4 News, sent straight to your inbox, here: /public/snowmail/remotebox.jsp Missed Channel 4 News? Catch up on the last seven days here: /news/catch-up/ Channel 4… T18:42:42.000Zĭre and record executive Jimmy Iovine founded Beats Electronics in 2008. The label’s latest release, Lamar’s DAMN(2017), has already been certified platinum.ģ. According to Rolling Stone, this put him at number two on their list of highest-earning artists for 2001.ĭre continues to mentor popular acts like Lamar and Anderson. For Dre, however, the biggest financial benefit was when he sold 35% of his Aftermath stock to Interscope Records for a whopping $52 million. The Album would up selling 925,000 and was certified Gold in Canada.Īftermath continued its commercial success into the new millennium, especially with 2001 and Eminem’s The Marshall Mathers LP (2000). Dre Presents the Aftermath (1996), which debuted at number six on the Billboard Hot 200, and The Firm‘s The Album (1997), with rappers AZ, Foxy Brown, Nature and Nas. In an interview with Angelo Saunders, Dre said it was a “boutique label” that allowed him to focus on “quality over quantity.” It is here that he released the compilation album Dr. Dre T04:50:37.000ZĪfter leaving Death Row Records in 1996, Dre founded Aftermath Entertainment. Dre 2000 Documentary about the life and career of Dr. He Sold Aftermath Records to Interscope for $52 MillionĭR. Each have gone on to earn platinum albums of their own, only increasing Dre’s net worth as a producer.Ģ. If that wasn’t impressive enough, Dre has also profited from the artists that he’s mentored, including Snoop Dogg, Eminem, 50 Cent, The Game, and Kendrick Lamar. With the addition of Compton in 2015, he’s sold over 17 million albums worldwide as a solo artist. The album kicked off the G-Funk movement on the West Coast and sold a whopping 5.7 million copies and also went triple platinum.ĭre’s anticipated sequel 2001 again set the bar when it was released in 1999, selling 7.8 million copies worldwide and went triple platinum. Dre defied the odds and found even more success when he went solo with The Chronic in 1992, which he made as both rapper and producer. (C) 1999 Aftermath Entertainment/Interscope Records #DrDre#StillDRE #Vevo T16:48:34.000Zĭre first made his name as producer for the legendary rap group N.W.A, whose debut album Straight Outta Compton (1988), which went triple platinum and sold over three million copies. Dre on Apple Music: /Compton Music video by Dr. (Official Video) Get COMPTON the NEW ALBUM from Dr.
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